A proactive message only shows to visitors when it is live. There is no live toggle on the list and no status menu: publishing is the Set live button inside the editor.
Publish it
Open the message in the editor, or build a new one.
Fill in the required fields. Until they are complete, both save buttons stay disabled and a hint shows what is missing.
Click Set live. The message publishes and starts showing to matching visitors within seconds.
Save draft does the opposite: it stores the message without showing it. Both buttons write exactly the status they name.
Editing can unpublish it
If you open a live message, change it, and click Save draft, it drops back to draft and stops showing. To keep a live message live after an edit, click Set live again. This is the most common reason a message quietly disappears.
Pause and resume
Click a live or paused message in the list to open its analytics.
Use Pause to stop showing it, and Resume to start again.
Pausing keeps the message and its stats; it just takes it off your site.
More than one can be live
You can have several live messages on one widget, but a visitor sees only one per visit: the most recently updated message whose targeting matches. Editing any live message moves it to the front of that queue. Publishing does not stack pop-ups.
