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Case study · Exbna

How Exbna resolves 82% of customer chats with Mando AI, across 11,000+ car parts

Exbna sells original parts for Chinese and European cars across Saudi Arabia. Mando AI now answers its customers on exbna.com at any hour, finds the right part for each car, and leaves only the complex cases to the team.

82%of chats resolved by AI
<1 minfirst reply, any hour
11,000+parts the AI knows
Samir Al-Naqib, CEO of Exbna Trading Company
Exbna logo
Samir Al-NaqibCEO, Exbna Trading Company

About Exbna

Original parts for Chinese and European cars, across Saudi Arabia

Exbna Trading Company is based in Jeddah and sells car spare parts and accessories online, imported directly from the factories. It covers brands whose parts are hard to find, including Changan, MG, Haval, Peugeot, Renault, Fiat, Citroën and Suzuki, plus engine oils and fluids.

Customers order from its Salla store and can pay on delivery from its warehouses in Riyadh and Jeddah. The goal is simple: to be the first place drivers in Saudi Arabia look for a part, at a fair price.

The challenge

Thousands of parts, and every customer asks: will it fit my car?

Car parts are not like other products. A customer needs the exact part for their make, model and year, and brands like Changan, MG, Fiat and Peugeot each come in dozens of variants. Is it the dealer original or a replica? Does it fit a 2024 CS35 Plus? Can I pay on delivery?

Every one of those questions needed someone who knows the catalog well. As the store grew past 11,000 parts, answering each chat by hand took more and more of the team's day.

What Mando AI does

An AI agent that knows every part and every model

Mando AI connects to Exbna's Salla store and keeps all 11,000+ parts in sync. In the website chat, its AI agent answers in natural Arabic, searches the catalog by make, model and year, and sends the customer the right part with a link.

Chats that need a person, like a complaint or a special-order part, go to the team with the full conversation attached, so the team only handles the complex cases.

Fitment questionsWhich part fits which make, model and year, dealer original or replica, straight from the catalog.
Smart product searchCustomers describe their car and the problem, and the AI finds the matching part.
Payment, warranty and returnsCash on delivery, the 30-day parts warranty and the return rules, at any hour.

In the chat

How it sounds to an Exbna customer

exbna.com · Website chatAnswered by Mando AI
السلام عليكم، أبغى فلتر زيت لشانجان CS35 بلس موديل 20249:42 PM
وعليكم السلام! عندنا فلتر زيت شانجان وكالة يركب على CS35 بلس من 2022 إلى 2026، وسعره 24 ريال. أرسل لك الرابط؟9:42 PM
إيوه لو سمحت. وأقدر أدفع عند الاستلام؟ أنا في الرياض9:43 PM
تفضل الرابط. أكيد، الدفع عند الاستلام متوفر من مستودع الرياض ومستودع جدة، والقطعة عليها ضمان 30 يوم من تاريخ الشراء.9:43 PM

An example built from Exbna's live catalog and store policies.

Working with Mando AI has been a turning point for customer service at Exbna. Its AI, especially the automated replies and smart product search, handles more than 80% of our chats quickly and efficiently. That has saved us a great deal of time and effort and lets our team focus only on the complex cases. Even though the product is new, it has proven better than many global solutions. On top of that, the technical support is excellent and quick to fix any issue. Many thanks to the Mando AI team for a great product.
Samir Al-NaqibCEO, Exbna Trading Company

The results

What changed

MetricWith Mando AI
Chats resolved by AI82%
First reply timeUnder 1 minute
Parts the AI knows11,000+ for 10+ car brands
Coverage24/7, Arabic and English

Exbna's team now spends its time on the complex cases, while the AI handles the everyday fitment, price and delivery questions at any hour.

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