About Jafarshop
The Arab world's first online store for DIY
Jafarshop sells everything people need to fix, install and build at home: power and hand tools, paint, garden and car care, lighting, storage and home appliances. The idea is simple. Anyone should be able to do their own home maintenance without waiting for a professional.
Three young Jordanians started it in Amman. Today it carries more than 20,000 products in 200+ categories from 100+ brands and distributors, delivers to every governorate in Jordan, and has won several awards and raised venture funding along the way.
The challenge
20,000 products, and every customer has a technical question
Tool shoppers don't just ask "is it in stock?". They ask which drill goes through concrete, whether a pump fits their tank, if a spare part exists, and when the order reaches Irbid or Aqaba. Each answer needs real product knowledge.
Most of these questions come in the evening and on Friday and Saturday, when the team is off. With a catalog this big, a small team couldn't answer everyone fast, and a shopper who waits buys somewhere else.
What Mando AI does
An AI agent and an AI search that know the whole catalog
Mando AI connects to Jafarshop's Shopify store and keeps all 20,000+ products in sync. On jafarshop.com, its AI agent answers in the website chat in natural Arabic, and its AI search powers the store's search bar, so a shopper can describe a job in their own words and find the right tool.
When a customer needs a person, for a complaint or a special order, the chat goes to the team with the full conversation attached.
In the chat
How it sounds to a Jafarshop customer
An example built from Jafarshop's live catalog and delivery policy.
Our customers don't ask simple questions. They want to know which drill can handle concrete, or whether a pump fits their tank. Mando AI answers them in Arabic, from our own catalog, at any hour, and gets it right. It now resolves 78% of our chats, and our team finally has time for the customers who really need us.
Khaled AbdoCPO, JafarshopThe results
What changed
| Metric | With Mando AI |
|---|---|
| Chats resolved by AI | 78% |
| First reply time | Under 1 minute |
| Products the AI knows | 20,000+ in 200+ categories |
| Coverage | 24/7, weekends included |
Jafarshop can keep growing its catalog without growing its support team. Customers get a real answer at 10 PM on a Friday, and the team spends its time on orders and customers that need a person.
