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Case study · WPFactory

How WPFactory resolves 81% of support chats for 50+ WordPress plugins with Mando AI

WPFactory builds WordPress plugins used by more than 180,000 stores. Mando AI now answers its customers' technical questions on wpfactory.com at any hour, straight from the plugin docs, and the team steps in only when a case needs a developer.

81%of chats resolved by AI
<1 minfirst reply, any hour
50+plugins the AI supports
Omar Dabbas, CEO of WPFactory
WPFactory logo
Omar DabbasCEO, WPFactory

About WPFactory

WordPress plugins for 180,000+ stores, since 2013

WPFactory has been building WordPress plugins since 2013. It started as a one-person shop in Lithuania and is now a distributed team of 13 across seven countries, from Lithuania and Brazil to Jordan and Egypt.

Its 50+ plugins cover profit tracking, dynamic pricing, EU and UK VAT, wishlists, order limits and more, and run on more than 180,000 active stores, with a 4.8-star rating from 720+ reviews. The company has never taken outside funding.

The challenge

50+ plugins, and every question is technical

WPFactory's customers are store owners, developers and agencies. They ask how to set tiered prices for a user role, why a VAT number fails validation, which plugin stops tiny orders, or how a license moves to a new site. Every answer sits somewhere in the docs of one of 50+ plugins.

With customers in every time zone and a team of 13, questions arrive around the clock. WPFactory had already tried a similar AI tool. What it needed was one that reads its docs correctly and answers exactly the way the team would.

What Mando AI does

An AI agent that knows every plugin's docs

Mando AI connects to WPFactory's WordPress site and learns from its plugin pages and documentation. In the website chat, its AI agent answers setup, pricing and licensing questions in the customer's language and links to the right guide or plugin page.

Bug reports and anything that needs a developer go to the team with the full conversation attached. And when WPFactory asked for a feature it needed, the Mando AI team built it the same day.

Setup and configurationStep-by-step answers for every plugin setting, straight from the docs.
Plugin finderStore owners describe the problem, and the AI points them to the plugin that solves it.
Licenses and refundsAll Access, lifetime licenses, renewals and the 30-day refund, at any hour.

In the chat

How it sounds to a WPFactory customer

wpfactory.com · Website chatAnswered by Mando AI
Hi, can Dynamic Pricing give my wholesale customers a different price per quantity?11:08 PM
Yes. In Dynamic Pricing & Bulk Discounts you can create a rule for the Wholesale user role and add quantity tiers, for example 10% off from 10 units and 15% off from 50. Want the setup guide?11:08 PM
Great. Can I also set a minimum order just for wholesale?11:09 PM
You can, with Order Min/Max Amount. It sets a minimum cart total or quantity per user role, so wholesale orders only go through above your limit. Here are both guides.11:09 PM

An example built from WPFactory's plugin pages.

We've used Mando AI on our store since it launched, after moving over from a similar tool. It's remarkably smart: it reads our information correctly and answers exactly the way we want it to. We have 50+ plugins and technical docs for every one of them, and it still answers our customers accurately in that sea of detail. You can't keep up with their updates, there's a new feature every week. Last week I asked Malaz whether a feature was available, and they built it the same day.
Omar DabbasCEO, WPFactory

The results

What changed

MetricWith Mando AI
Chats resolved by AI81%
First reply timeUnder 1 minute
Plugins the AI supports50+ WordPress plugins
Coverage24/7, every time zone

A 13-person team now supports more than 180,000 stores around the clock. The AI handles the setup and licensing questions, and the team spends its time on bugs and new plugins.

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